.Manly Bands is actually a direct-to-consumer vendor of men's rings. The business launched in 2016 after John Ruggiero, the co-founder along with his spouse Michelle, couldn't locate a suited wedding ceremony band.This is Ruggiero's 2nd look on the podcast. In April 2021, our company went over the business's founding, distinct band products, and also a lot more. Since then, Manly Bands has obtained its maker. The making of bands coming from, point out, Jack Daniel's scotch barrels or Fender guitar cords produces engaging video clip, claims Ruggiero, excellent for narration on social media as well as in other places.The entire sound of our discussion is inserted below. The transcript is actually revised for length and clearness.Eric Bandholz: Offer our team a run-through of what you perform.John Ruggiero: My other half, Michelle, as well as I began an internet ring provider called Manly Bands in 2016 to handle an issue of wedding event bands for males. Our experts were actually just wed. I possess sizable hands and couldn't find a ring that I ased if that was actually not overpriced. My options were purchasing from a magazine or even having something customized.I found yourself getting coming from a website. The ring got here in a standard mailer, without carton or even client service. It was actually an awful expertise by today's ecommerce specifications.We acquired married, moved to Florida, and required a work. Our team told our own selves, "Our experts are actually both entrepreneurs. Why don't our company create our own business?" We reviewed the types of issues we 'd seen and also exactly how to resolve all of them. My ring experience appeared, as well as we decided to make an effort to address it for various other fellas.Our objective when our experts began was actually to spend rental payment. We thought creating a pair many thousand dollars a month coming from this would certainly be great. Our experts considered it a way of living organization, certainly not high-growth. It was actually only Michelle and also me in our garage developing bands and delivering them bent on customers. Our experts had hit on one thing. Our message sounded with potential customers.Michelle and I make an exceptional group. I think of concepts, as well as she's the implementer. A great deal of our results goes to her imaginative thoughts. She titles the bands as well as develops personalities. She links the rings to clients. Describing a ring exclusively as "eight-millimeter black" didn't suffice.Our team created rings from unique components, including Port Daniel's barrels or exclusive metals. The business removed. Since then, our company've grown dramatically. Our company currently have over 55 individuals in the Manly Bands family members. Regarding half of those are actually band professionals that do work in our lately acquired manufacturing store in Utah.Bandholz: When did you obtain a producer?Ruggiero: Regarding a year and an one-half ago. Our company had been their consumer for years, so we knew them properly. Most of their company was retail, which didn't interest our company-- visiting mom-and-pop jewelers. They kept their retail customers and also brand. Our team acquired several of their properties as well as took over staff members.Prompting a production team has actually been just one of the best points we've done. It is actually been astonishing to go out there and watch all of them make rings out of Fender guitar strings or even metallic from an M1 Abrams container.Bandholz: Just how does in-house production influence marketing?Ruggiero: It's been actually significant. Taking a camera to the opposite of the workplace and also filming the staff using lathes to reduce the metallic poles or even bourbon barrels into bands produces astonishing online video. We have our cam staff around constantly. Our experts make use of that video on our social media and in our adds and bulletins. Our company make an effort to advertise that since the majority of companies in the men's band room do not make. They go down ship or even purchase coming from foreign and afterwards ship it out. But we desire it to last a life-time and be actually one thing people can take pleasure in.Our company've had a ton of excellence with our army heritage compilation, where our company source unique armed forces components. Our team have the M1 Garand rifle inventory, the wood part, coming from War of the nations I. Seeing our crew placed that in the lathe and also cut an item out for a ring is interesting.Our advertising for those bands discuss the past history, the soldiers, where the tool was made use of, as well as things like that. My partner and I studied filmmaking in university. Our experts utilize our abilities to educate and tell a story. As an example, I just recently acquired an email from a consumer that discussed that his grandfather utilized to steer M1 containers. The client skilled among those bands to his grandfather, as well as they had very a mental swap. It's nice to aid customers get in touch with their past times and also create something relevant.Bandholz: Where can folks buy a band from you?Ruggiero: ManlyBands.com. Our team have photos on Instagram, also. I get on Twitter and LinkedIn.